Define Analytics: The changing role of BI’s favorite catch-all term

Learn about the evolving role analytics plays in organizations and businesses worldwide. Why has analytics persisted as an industry buzzword? What makes visual data analysis the gold standard for business analytics? And how have advanced and smart analytics changed the game for data discoverability? Find out why BI applications have evolved to embrace all stages of the analyst’s flow, and what that means for innovation in the workplace.

This paper highlights the key terms surrounding analytics today, and discusses:

• How business analytics has evolved over the years
• Why visual, advanced, and smart analytics have become household names
• Features of an analytics platform to look out for