Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager. Whether you’re evaluating your social media investments or identifying areas of opportunity, understanding these four ways to visualize your social media data will give you a new level of insight:
1. Slope chart for growth of followers/ reach
2. Maps for global/ regional engagement
3. Scatter plot for reach vs. engagement
4. Boxplots to compare distribution by categories
Download this guide to learn how you can leverage the 4 most effective charts for your social media analysis.