"We need tools that allow you to quickly try different things, change reports, interact with the data, try things out. That's why Tableau is definitely the right tool for us to handle this amount of data," Rauscher said.
After a modest start, Tableau adoption quickly established itself throughout the organization.Today, approximately 2,000 Sony Music employees use Tableau to aggregate and analyze a lot of data in real-time for monitoring and reporting. By centralizing the reporting, the company has found significant time savings for routine work, and has also improved the quality of their insights.
“Before the introduction of Tableau, we had about 30 colleagues in Germany alone, who downloaded figures every day, every week, and converted them back into Excel reports and reformatted them," recalls Rauscher.
“Today, they can save themselves this time because we take care of it centrally, and in this time [they can] devote themselves to analysis and content. This is, I think, the most important advantage of Tableau: many colleagues can now concentrate on the creative interpretation of numbers instead of creating reports and dealing with the data themselves,” Rauscher said.