The Marketing Analytics Evolution: How Data-Driven is Your Organization?
Making better and faster decisions with data is becoming mission-critical for marketing organizations. And with new technologies and channels popping up every day, marketers must adapt and evolve their analytics strategies, skills, and data solutions to stay competitive.
So, whether your marketing team is crawling, walking or running with data, it’s important to know how your analytics are working toward success today in order to progress tomorrow.
In this whitepaper, you’ll find a framework to help you assess your organization’s level of analytical maturity in several categories including:
• Marketing tactics and reporting
• Business strategy
• Operations and data governance
• Data skills and analytical talent
• Organizational data culture
Read this whitepaper to learn where your marketing team stands with data, and what steps to take next.