Tableau: What attracted you to Tableau?
Jon Mason, CEO and Principal Consultant: When we came across Tableau, I very rapidly saw that instead of spending two weeks programming a new feature, I could just do this in about 30 minutes in Tableau.
And so you're right there, you know, it's like being able to set out on the journey today rather than saying, "Well, that will be three months of preparation before we can go on the journey."
Tableau: How does that affect your daily work?
Jon: It means that I don't have to spend all my time trying to code things if I want to be able to explore them. I just open Tableau and say, "Well, let's explore."
Tableau: What impressed you when you first started using Tableau?
Jon: Simple things like being able to scale marks as you need to, that's something that's actually quite complicated to code.
But if you're using Tableau, all those things, you know, I need these marks bigger, bang, it's done. It’s really great.
Tableau: What kinds of data do you visualize in Tableau?
Jon: We use a core tool called the Birkman Method. And that's a tool that helps organizations to do personal development, professional development, and organizational development.
For each individual in an organization, we generate 301 data points using the Birkman Method and Tableau is fantastic for helping us analyze that data, visualize that data, identify outliers, identify trends, identify gaps and so on.
Tableau: What do those visualizations look like?
Jon: One of the very simple but powerful visualizations that we get within the Birkman tool sort of straight out of the box is the thing we call the lifestyle grid. And it's a way of mapping any group of people. So it could be 3 people, it could be 300 people.
So what would be great would be to be able to map one person's usual behavior on the grid alongside someone else's need. And using Tableau, I can do that very easily.
Tableau: Has Tableau had a positive impact?
Jon: I may need to look something up, but then I'm straight into the analysis and very little time spent preparing data and working out how could we possibly do this because it's all built into Tableau.
And it's very, very simple, but in terms of the impact it has on actual behavior and understanding of behavior is enormous. So it really turns the lights on for people.