AIA Singapore maximizes business performance with Tableau center of excellence

AIA is one of Singapore’s leading providers of insurance and financial services. Headquartered in Hong Kong, AIA Group Limited has a presence across 18 markets in the Asia-Pacific region. Senior Manager of Enterprise Data, Dion Thorpe leads a team within the strategy department in running a centre of excellence to train and build a community of Tableau users.

He shares how AIA Singapore used Tableau to optimize operations and understand the customer journey. Tableau has also helped the business accelerate decision-making with timely insights and achieve seamless integration across many markets.

• 1 in 4 employees at AIA Singapore are now using Tableau
• Tableau's interactive and intuitive user experience helped the team drive a data-first culture
• Empowers employees to understand the value of data and embrace analytics as a key part of decision-making