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AIA Singapore maximizes business performance with Tableau center of excellence

Optimizing operations for better customer service

Empowered business users to make strategic decisions

AIA is one of Singapore’s leading providers of insurance and financial services. Headquartered in Hong Kong, AIA Group Limited has a presence across 18 markets in the Asia-Pacific region. Senior Manager of Enterprise Data, Dion Thorpe leads a team within the strategy department in running a centre of excellence to train and build a community of Tableau users.

He shares how AIA Singapore used Tableau to optimize operations and understand the customer journey. Tableau has also helped the business accelerate decision-making with timely insights and achieve seamless integration across many markets.

  • 1 in 4 employees at AIA Singapore are now using Tableau
  • Tableau's interactive and intuitive user experience helped the team drive a data-first culture
  • Empowers employees to understand the value of data and embrace analytics as a key part of decision-making

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