Gabriel: Tableau can transform BI from a seven-headed beast within an organization.
Tableau: Was Tableau Band’s first business intelligence solution?
Gabriel: Well, when I arrived at Band five months ago, there was already a BI solution from another company. That solution was purchased five years before.
And during those five years that solution managed to deliver very little to the level of, let's say, of the managers of the company.
And with Tableau, during those five months, we managed to do much more work than those five years with the other tool.
Tableau: Is Tableau helping you gain insight into your data faster?
Alexandre: I think that I—if I didn't have Tableau— I certainly would spend much more time and would need many more people helping to deliver that work.
I would say that analyses, which probably I would take a week to do ... these days, I can do in one or two hours and it soon has a visualization ready, well formatted. You now can send it either to the client or to whomever asked you for it.
Personally, I think that the greatest impact of Tableau came in the question of when I was going to a presentation to answer, one, two, three questions, with Tableau I began to go to those meetings, I would respond to the first, the second, the third question.
It became much easier for you to dialog in a meeting.
Tableau: Can you tell us a little bit about the data you’re visualizing in Tableau?
Gabriel: The practicality of Tableau for us—besides the fact that you can set up analyses very quickly— is the connectivity with various databases. That is very important.
Tableau helps us a lot with problems related to transforming a large amount of information into visualizations, and Tableau can work with small, medium and large databases, you know? Which is our case.
In Bandeirantes, we have two big information centers. One is private information, which is the information that we generate ourselves, internal management information. That is the space on television, radio, of all the vehicles, the billing by agency, by client, right? Very connected to the business area. So, that amount of information is very, very large.
Besides that, we have another type of database, which is information that we buy, which is information that measures our audience performance ... so, much of it is connected to research institutions.
And the great challenge is to merge those two information sources into one analysis. Tableau can do that very well for us.
Tableau: What do you think other business people in Brazil should know about business intelligence and Tableau?
Gabriel: Because BI in Brazil is still something that is not totally widespread, companies are now beginning to look at BI in more detail.
I have worked with Tableau for some years now, despite my having started in Bandeirantes now. It gives power, it delivers the power of information to everyone in the organization.