Tableau: How did Carlson Rezidor start using Tableau?
Mat Hughes, Revenue Optimization Manager, Americas: We actually downloaded one free trial. Tableau was really the only one that followed through on making it as easy as the website made it seem.
Tableau: How did the trial go?
Mat: During that 14-day time period, we were able to not only re-create all of the dashboards that we were already doing and they updated much faster, but we also built several new ones. So by the time it was over, we went to our director for approval and it was probably the easiest approval we've ever got because the—the ROI was already there after 14 days.
Tableau: That’s great! That must have been a good meeting.
Mat: We had scheduled the meeting for approval for about an hour. We spent about ten minutes getting approval and then the next 15 minutes playing with the reports. So it went over perfectly. So we bought two licenses, and then about four weeks later, we bought 20 licenses all on Desktop.
Tableau: And you originally intended to use Tableau just internally. But what happened after that?
Mat: What we started finding was that it was so easy to build reports that we felt were visually compelling that we wanted to actually start showing it to hotels.
Tableau: What was the response when you started showing them those reports?
Mat: So we started with a few hotels and maybe two or three reports. And then we showed it to a few more and to a few more. What we found was that within 60 days, we had 300 hotels that were asking for these reports once a week. So then we had a—a great problem to have, which was we couldn't keep up with the demand, we couldn't send them fast enough.
Tableau: Wow! So we understand you implemented Tableau Server not too long after that. How did that process go?
Mat: We went through a proof of concept with IT around Server and also around other BI tools. And what it came down to at the end was that the business side and the users really wanted Tableau because of what we were able to do with it, and that's what drove the decision.