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Tableau on Tableau – Marketing Analytics

Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Curious about how much revenue was attributed to your paid search investments last quarter? There’s more data. Want to prove which programs generate higher quality leads than others? Data. Wondering how many web visits that press release contributed? Go ask the data.

Because we know it really works, at Tableau we adhere to a strict data-driven marketing policy. No decision is made without consulting the relevant data first. In this webinar, we’ll share examples of real marketing dashboards we use internally to drive world class marketing programs.

Check out the rest of our Tableau on Tableau webinar series.

講者簡介

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Susan Graeme

Director of EMEA Marketing, Tableau Software

Susan Graeme is the Director of EMEA Marketing for Tableau Software.

She is an experienced metrics-driven marketing director with responsibilities ranging from demand generation, events, PR, analyst relations, customer marketing, budgeting, sales enablement, and marketing operations.

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Ciaran Flynn

Product Consultant, Tableau

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