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Marketing Analytics in a New Era

Lead Generation Analytics: Drive Growth by Aligning Sales & Marketing
Connect, store and visualize data across campaigns, channels and sources for unmatched insight into marketing and sales performance. Alight Analytics combines automated data workflows with turnkey Tableau dashboards for tailored analytics that require no coding or SQL.

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About the speaker

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Matt Hertig

CEO & Co-Founder, Alight Analytics

Matt Hertig is the CEO and co-founder of Alight Analytics. Alight's marketing intelligence platform, ChannelMix, fuels solutions that enable any marketer to turn marketing from an expense to an investment. Alight Analytics is a four-time Inc. 5000 honoree and serves the world’s leading brands and agencies, including Maui Jim, Adidas, Mattel and Tinuiti.

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