Enhancing customer experience with Analytics: How IDBS is using external analytics to foster engagement

ISV companies want to go to market quickly but also want to make sure to offer strong customer experience with its products. With data at the forefront to help many customers make better decisions and the opportunity for ISVs to embed analytics into its solutions is increasingly becoming more important. 

Discover how IDBS, a leading R&D technology and solutions provider, has partnered with Tableau to integrate self-service analytics into the IDBS suite of products to empower customers with an integrated, interactive and visual analytics experience. By embedding Tableau, the IDBS Analytics platform has become a game changer in the digital transformation for its industry - ensuring everyone has access to data intelligence by streamlining the user experience. It provides their customers with a simple view, which encourages full data visualization and analytics-driven decision making. 

In this session you’ll hear:

• The challenges IDBS were facing in the market and the opportunity they saw.
• Why they chose to partner with Tableau’s Embedded Analytics Solution versus building one in house.
• How analytics will bring value to their customers and the innovation IDBS see for the future.