The frequency and depth of promotions are increasing at an alarming rate. Retailers and suppliers are struggling to understand the impact of these investments and what, if anything could be done to improve efficiency.
During the session, Wells Enterprises’ Revenue Management Leaders, Sairam and Avy, describe the steps the team took to build high impact promotion guidelines and the Sales Team execution.
Continue to discover data-driven marketing innovations in our webinar series.
About the speakers
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