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Blue Bunny: Building high impact promotional pricing

The frequency and depth of promotions are increasing at an alarming rate. Retailers and suppliers are struggling to understand the impact of these investments and what, if anything could be done to improve efficiency.

During the session, Wells Enterprises’ Revenue Management Leaders, Sairam and Avy, describe the steps the team took to build high impact promotion guidelines and the Sales Team execution.

Continue to discover data-driven marketing innovations in our webinar series.

발표자 소개

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Sairam Ramasubramanian

Revenue Management Lead, Wells Enterprises

Sairam is an advanced analytics leader, with strong functional and team development experiences in Revenue Management, Data Insights and Predictive Analytics. Currently, building sustainable Revenue Management (analytics, strategy, execution) for Wells Enterprises a $1B+ ice cream CPG (3rd largest overall in US), serving the Retail, Mobile and Foodservice channels.

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Avy Punwasee

Principal of Revenue Management Labs, Wells Enterprises

With over 15 years of senior Revenue Management experience spanning pricing, strategy and analytics Avy has transitioned between being an in-house practitioner with large companies such as Anheuser Busch InBev and Ford Motor Company to consulting for many leading companies on a global scale. Avy specializes in strategic pricing implementation, consistently delivering significant profit improvements across diverse industries.

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MP4

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