Data Readiness: Business Impact for the Digital Era

Dr. Chris Marshall, Associate Vice President, Analytics, Big Data and Artificial Intelligence, IDC Asia Pacific
Jessie Cai, Senior Research Manager, Big Data & Analytics Practice, IDC Asia Pacific

International Data Corporation (IDC) Asia/Pacific is a premier provider of global market intelligence, advisory services, and events for the information and consumer technology, and telecommunication markets. In this recent report, in partnership with Tableau, IDC authors Dr. Chris L. Marshall, Associate Vice President, and Jessie Danqing Cai, Senior Research Manager, examine and index the data readiness of Asia Pacific organizations characterized by critical dimensions―people (organization and skills), process, technology, and governance.

IDC and Tableau developed a Data Readiness Index (DRI) to understand the pivotal role individuals and communities play in helping their organizations unlock the benefits of data to drive business impact. Executives from more than 700 organizations in seven locations—Australia, China, Hong Kong, India, Japan, Singapore, and South Korea—participated in surveys to benchmark the DRI scores and examine their relationship to different, positive business outcomes.

Read the IDC Executive Insights report to explore our findings and learn how your organization can progress their data practices and prioritize resources or attention to produce effective results.

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About the authors


Dr. Chris Marshall

Associate Vice President, Analytics, Big Data and Artificial Intelligence, IDC Asia Pacific

Dr. Chris Marshall is Associate Vice President for IDC Asia Pacific, responsible for the Analytics, Big Data, and Artificial Intelligence practice. Dr. Marshall’s core research coverage includes the development of Data Analytics and Machine Learning competencies and their implications—the threats and opportunities facing organizations as they seek to augment and automate their knowledge-based work.

Previously, Chris was a senior executive in IBM Watson Financial Services, where he led their AI-enabled risk and analytics practice in Asia. Before joining IBM, he held senior business development and management roles in big data and analytics at KPMG, Oracle, and UBS.


Jessie Cai

Senior Research Manager, Big Data & Analytics Practice, IDC Asia Pacific

Jessie Cai is an analyst in the Big Data & Analytics Practice for IDC Asia/ Pacific, serving as Senior Research Manager for Cognitive Computing/Artificial Intelligence. Cognitive systems and an army of underpinning technologies are the natural next development stage of Big Data. The materialization of its business values will further drive digital transformation across all industries.

Jessie has nine years’ experience in software solutions management, product development, innovation management, and market research, specializing in enterprise applications for retail, logistics, and manufacturing. Before joining IDC, Jessie worked on Machine Learning Enablement and Big Data Analytics with SAP Asia as Senior Researcher. In that role, she collaborated closely with end-users in Asia/ Pacific and Europe.