Tableau: One Kings Lane is a fast-rising star in a very challenging industry. How is data insight contributing to your success?
Geraldine Niemczyk, Manager, Planning and Business Analytics: In order to do retail well, there is a lot of complexity in it.
Jeff Ferris, Data Product Manager: We're working with huge amounts of data, where we can start to tease out customer trends, figure out customer clustering.
Geraldine: And there are a lot of metrics that go into that: How are you performing? How are you delivering the experience to customers?
Tableau: How would you describe One Kings Lane?
Jeff: The mission at One Kings Lane is to disrupt the home décor industry.
Geraldine: We are changing the way people do home décor.
Jeff: We have a very dynamic business that can change day-to-day drastically because we're constantly launching new product.
Tableau: What do you think sets your company apart?
Rich Hicks, Data Analytics Engineer: People here are very good at what they do. They're amazingly good at what they do.
Geraldine: The aesthetics and how we present the product to the customer is off the charts. I've never seen anything like that. Technology has enabled us to become what we stand for as a company, and it has also enabled us to grow so fast.
Tableau: How does data play into that?
Rich: There's this exponential growth of data in the company that's being used on a daily basis by merchandisers, by marketers, by executive staff. So it's pretty core.
Jeff: The engineering team is solving a diverse set of problems. Data is very important to One Kings Lane, and has been since the inception of the company. When you're talking about running as many products as we do, you can't avoid using data. There just isn't enough time in the day for people to manually figure out what is working and what isn't.