Tableau is helping Ocado Retail and its community of suppliers to see and understand a vast array of retail data. And this in turn is fuelling growth on the Ocado Retail Data Platform. “Everyone has access to great quality data, and everyone can get all the insights to do their job to the best of their capabilities. This is a game-changer for a company like Ocado,” says Johnson.
He adds, “We initially chose Tableau Cloud as it was designed to connect natively and securely to our existing cloud based database, without the need for any complicated and potentially risky data transfers. This made sharing data with external users simple and secure. It also allowed us to maintain control over who could access that data, and to what degree, with a combination of row level security and advance permission options.”
Biztory is a Premier Reseller Partner of Tableau and was instrumental in this implementation. “We were confident Biztory had the expertise to supercharge the development timelines for the Ocado Retail Data Platform. Instead of a development plan spanning years, we were able to go from project inception to delivery in just nine months. Biztory supported the development of the visualisations and have been an invaluable knowledge hub on embedded technologies. Between us we challenged the typical Tableau Cloud model and implemented a solution with all the benefits of using Tableau Server combined with the speed and scalability of Tableau Cloud,” says Johnson.
The analytics experience is as powerful as the data the suppliers are seeing. “Even non-technical users can create interactive, real-time visualisations in minutes,” says Johnson. “In just a few clicks, they can combine data sources, add filters, and drill down into specific information. Sharing a dashboard requires no programming. That means they can focus on studying the data, not dealing with the technology behind it.”
Unsurprisingly, a data culture is blossoming too. “The Ocado Retail data culture is growing almost as fast as the business itself. You can sense that people are energised by data, they are collaborating around the reports, and making trusted decisions on the back of the analytics they are seeing,” says Johnson.
Tableau has also become a valuable talking point during negotiations with suppliers evaluating the Ocado Retail Data Platform. Johnson again: “When we mentioned the platform is based on Tableau, people sit up. It’s a real differentiator for us, giving prospective suppliers the confidence that the data they will see is agile, actionable, and intuitive.”