As India’s leading credit information bureau, CRIF High Mark Information Services serves the banking and lending industry with accurate, timely reports that define customer risk factors, trends based on geography, and other criteria. CRIF High Mark packages product data, geographical data, and demographic data as part of a subscription offering to clients. They deliver this data through dashboards shared on Tableau Server. Clients can analyze their own portfolios alongside information from the credit bureau data pool—allowing them to better understand their data and uncover business opportunities. In video 2, Rakesh Rallapalli, Practice Lead on the Business Analytics team, describes their success with Tableau’s mapping capabilities. Even with millions of address records, Rakesh’s team can create maps with just a few clicks in Tableau Desktop. In addition to traditional mapping, the team can also create complex heat maps in less than a day—a process that used to take up to a week.
Tableau: Why were you looking for a business intelligence tool? Rakesh Rallapalli, Practice Lead, Business Analytics: Data has become a commodity. We were looking out for ways where we could provide users with more intelligence on demand. Tableau: What kinds of data do you work with on a daily basis? Rakesh: We're talking about geographies. We're talking about product lines. We're talking about customer demographics. We're talking about publicly available data to enable non-traditional use cases of the credit bureau industry, such as the insurance sector and the telecom sector. Tableau: How do you deliver data to clients? Rakesh: We have packaged all of this onto one single platform, a pre-designed report, be it on-demand data from the bureau or interactive data discovery on dashboards; all of these we have been able to package onto a platform.