Raising Tokopedia’s competitive advantage in a fast-moving marketplace
In the fast-moving marketplace of e-commerce, Tokopedia has been able to raise its competitive advantage through its use of data with Tableau. For instance, the company has created a ‘single source of truth’, which has led to consistency in the way data is being interpreted across multiple teams. This, in turn, has raised the levels of collaboration between various departments in Tokopedia to deliver on superior customer experiences on its platform.
“When we make decisions, we need facts, so using Tableau for analytics has contributed to the rapid growth of Tokopedia. Other organizations use data too, but it’s what we do with our data (for our customers) that differentiates us,” said Setya. “Now, whenever we implement a new product or feature, we think about what is the data telling us.”
Tokopedia’s next objective is to double-down on empowering more business users with access and capabilities to self-service analytics. The company recognizes that while doing so will allow the right people to ask the right questions of their data, a self-service analytics culture will also enable Tokopedia’s data analysts to create even more value for the company, by focusing their time on solving more strategic challenges and areas for development.
“I think we have only just started on our journey,” says Setya. “Our goal is to empower all our decision-makers with access to data, so that they can interact with it and create business value. We are looking forward to moving to smart analytics because machine learning and AI will make data analytics a common-practice to our people. That's where we think the future of data will be.”