5 Best Practices for Telling Great Stories

Elissa Fink, Directora de marketing, Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.

If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this white paper will help! Based on one of the largest and most highly attended web seminars sponsored through the American Marketing Association, this white paper shares practical strategies for better storytelling and better communication.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller all through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

About the authors


Elissa Fink

Directora de marketing, Tableau Software

Elissa Fink es directora de marketing de Tableau Software. Durante más de 20 años, Elissa ayudó a distintas empresas a mejorar sus operaciones de marketing mediante el análisis de datos aplicado. Ocupó cargos ejecutivos en los departamentos de marketing, estrategia comercial, administración de productos y desarrollo de productos.

Antes de Tableau, Elissa era vicepresidenta ejecutiva de marketing en IXI Corporation, una empresa especializada en información de marketing. Asimismo, ocupó cargos ejecutivos en Tele Atlas, TopTier Software y Claritas, Inc. Elissa también dedicó tiempo a la venta de publicidad para el Wall Street Journal. Obtuvo su licenciatura en la Universidad de Santa Clara y una maestría en administración de empresas (MBA) de la Universidad del Sur de California, con especialización en marketing y sistemas de toma de decisiones.

Susan Moore

Author and Marketing Consultant