Forbes & Tableau CMO Webinar

Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.

Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing information. She has also served in executive positions at Tele Atlas, TopTier Software, and Claritas, Inc. Elissa also spent time selling advertising for the Wall Street Journal. Elissa holds a B.A. from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.

Bruce writes for Forbes about Thought Leaders changing the business landscape and is responsible for Forbes Media's Insights division and CMO Practice. Forbes Insights is a strategic thought leadership practice engaged by blue-chip companies like IBM, KPMG, Google, EY, Deloitte, Cisco and others. The Forbes CMO practice comprises content, thought-leadership and events for senior marketers incorporating the Forbes CMO Network and events like the Forbes CMO Summit. He is the co-author of the recently published 127-page report "Publish or Perish—A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain." He is also the co-author of three books, "Profitable Brilliance," "In the Line of Money" and "I Win You Whatever," all of which are available on Amazon.

Stephen is an established authority in growth and go-to-market innovation with over 25 years of experience helping CEOs, Boards, and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology.
He is the lead analyst in the Forbes Marketing Accountability Initiative where he helps CEOs, Boards and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology. I’ve helped hundreds of marketing leaders take advantage of the most current marketing best practices and digital technology to grow faster, differentiate their customer experience, and reduce selling costs.
Over the last 27 years, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to execute leading edge digital transformation, brand publishing, and advanced sales and marketing programs that measurably grow sales at lower cost, differentiate the customer experience, and generate enterprise value.