Allrecipes: Growing the World's Largest Digital Food Brand Through Data Visualization

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Grace Preyapongpisan

Vice President, Business Intelligence, Allrecipes

As Vice President of Business Intelligence, Grace leads Allrecipes’ nine-person business intelligence team, which is charged with being the company’s center of excellence for cross-organizational data, insights, and optimization to identify opportunities and support key business strategies. She joined Allrecipes in 2010 and has been instrumental in framing the company’s data-driven focus. Her proficiencies include A/B and multivariate testing, web analytics, and mobile analytics. Grace has a deep background in web development, user-centered design, and user behavior analysis. Before joining Allrecipes, she was a strategic analyst with Seattle-based Razorfish, part of Publicis Groupe, for four years where she focused on site optimization and managed client relationships to translate business challenges into actionable project plans.

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