How is Tableau helping inform and improve Gatwick Airport’s commercial operations?
Having a platform that works in harmony with the DataOps lifecycle is extremely valuable. DataOps consists of three stages - exploit, scale and support. Prior to Tableau, Gatwick’s business analysts didn’t have the ability to exploit datasets themselves, so had to rely on the IT team to do it for them. With Tableau, not only can these analysts now exploit the datasets available in the platform, they can also create and interrogate their own, helping identify new commercial opportunities.
For example, the commercial department conducts passenger surveys at the airport, collecting a range of information from passengers, such as how far they travelled to get here, where they’re flying to, and whether Gatwick was their first choice. Analysing this data helps the team better understand the market and spot areas where things like Gatwick’s airport transfer service can be expanded, opening up new revenue streams in the process.
Before Tableau was rolled out in 2019, the team would waste valuable hours trying to correlate different datasets in spreadsheets and manually transpose the results onto heat maps for use in new business proposals. Now, everything is done instantly in Tableau. Data is linked together at the backend and automatically pulled from the relevant sources into a comprehensive heatmap that can be filtered by geography or customised however needed. They can even drill down into individual counties, making analysis of factors like passenger journey times and catchment areas really easy to perform. As a result, data trends and insights that might previously have been missed or overlooked are quickly identified, meaning they can be factored into decision making or used as proof points in new proposals.