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Social Media Metrics: How to Measure and Optimize Your Marketing Efforts

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

Join Tableau’s Social Media Manager for this webinar focused on measuring the success of your social media marketing efforts and unique ways to optimize your social media strategy.

Attend this webcast and learn:

  • How to leverage the time and effort you invest in social media
  • How to use visual analytics to convey the impact of your efforts
  • Best practices for social media analytics

The possibilities are endless for making each phase of the revenue funnel more effective with next-generation marketing tools. Join this webcast and learn how to leverage analytics and marketing automation to achieve better lead management and revenue performance.

Watch other Marketing Analytics on-demand webinars here.

講者簡介

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Andy Cotgreave

Tableau 技術推廣總監

Andy Cotgreave 是視覺化分析專家,自 2011 年以來一直擔任 Tableau 的產品顧問到社交內容管理員等各種不同職位。他現在是 Tableau 的技術推廣總監。 在加入 Tableau 之前,他是牛津大學的資料分析師。

身為推廣總監,Andy 使用 Tableau 的創新產品協助使用者查看和瞭解他們自己的資料。他透過寫作分享他對可視化和技術的熱情 (例如,在 Computerworld 網站、tableau.com他自己的部落格上) 分享他對視覺化分析的熱情和技術,同時也會在 SXSW 和 Tableau 活動等產業會議上發表演講。他在 Twitter @acotgreave 上也是個積極發言人。

Andy 在 Tableau 的角色使他有機會與所有產業的媒體、分析師和客戶合作,協助這些人瞭解視覺化分析的趨勢並培養自己的資料探索技能。

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