It may seem like the immediate success of any professional sports club starts with making the athletes better—to run faster, hit further, shoot more accurately and play smarter. But there’s more to it.
While on-field wins often do translate to a team’s financial health, the path to victory starts with putting your data to work for real insight to action.
From draft day to fourth down, data analysis is becoming the next big sports enhancer.
This paper highlights the top ways sports teams are making strides with data including:
- Improving scouting and prospecting
- Understanding individual player and whole-team fitness
- Using predictive ‘what if’ analysis for game-day strategy
- Ramping ticketing and merchandising in real-time according to fan behavior