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Embedded Analytics Interview | Build vs Buy at Carrefour

Embedding visual analytics into your app or product is a great way to maximise engagement. But how do you start such a project—should you build or buy an embedded BI solution?

To help you understand what to consider when embedding analytics, global retailer Carrefour will share why they chose Tableau as their embedded solution in this exclusive online interview.

Find out how Tableau helped Carrefour go-to-market faster and increase ROI. You'll learn why adding Tableau's market-leading analytics lets your business focus on developing your core product whilst Tableau takes care of the analytics.

Watch now to learn about:

  • The criteria to consider when embedding BI
  • How Carrefour increased customer engagement with Tableau
  • How to go-to-market quickly by leveraging your resources

Sign up for the remaining embedded analytics interviews with ICIS, Grindrod, Experian and Telia.


About the speakers


John Greca

Head of Precision Marketing - Carrefour

John is leads the Precision Marketing team at global retailer Carrefour and is responsible for driving commercial growth. He has 15 years of experience in online sales and personalisation, whilst supporting media partnerships within Belgium.


Mrunal Shridhar

Senior Manager, Solution Engineering - Tableau

Mrunal leads Tableau's EMEA solutions engineering team who are experts at helping people and organisations see and understand their data.


Geoffrey Smolders

Founder and Manager of Biztory.

Geoffrey founded Biztory in 2014 after being blown away by the power of Tableau. Since then, Biztory has grown into the #1 preferred Tableau Gold partner in Benelux and are now also expanding into DACH.


Timo Tautenhahn

Regional CTO EMEA

Proven thought leader in the analytics software industry with more than 13 years of experience in guiding companies towards analytics ubiquity. He worked with nearly every DAX 40 company throughout his career and helped them on different levels within their organization to make decisions based on valuable data.

Passionate technology evangelist and storyteller whom people across the globe love to listen to. His analytics blog Tableaufans.com gets consumed in more than 130 countries and he’s one of Tableau’s best rated speakers globally. He regularly presents to large audiences of deep technical experts and IT-architects as well as business users and C-Suites – helping to build enthusiasm across whole organizations for software and analytics as enabler for cultural change.

Building deep long term relationships with key technical and business stakeholders, deliver success through technical expertise, industry knowledge and a relentless passion for helping customers see and understand data.

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