Cloud-based solutions embrace the forward-thinking mindset of today’s innovators, said Carl Schacter, Google’s vice president of global markets, at the San Francisco event. Uber doesn’t own a single car, Facebook doesn’t create any content, and Alibaba doesn’t own any inventory, yet each has successfully disrupted its industry, Carl said.
“This is a really different kind of thinking. This is what we want to encourage,” Carl said. “This is what cloud computing allows us to do. It allows us to rethink our engagement with our surrounding, with markets, even with objects that were previously thought to be inanimate.”
Cloud computing is fueling the Internet of Things proposition, and helping improve experiences and decision-making, Carl said. Google expects to see more than 35 billion connected devices by the year 2020. And leading the charge in this fast-evolving landscape are startups and new players who utilize the cloud to “think without constraints,” Carl said.
“It’s enabled them to think beyond where their budgets previously would have allowed them to go, and to execute with a degree of flexibility and freedom they didn't have before,” Carl said. (Watch the entire keynote and join the conversation on Twitter using #GCPNext.)