eClerx stakeholders chose Tableau to create a unified view of the organization. Today, a centralized team manages data sources on Tableau Server, ensuring a single source of truth across the business. eClerx has a global client base in a variety of spaces, including digital marketing, finance, and telecommunications. As part of their service offering, eClerx helps clients understand digital marketing channels, analyzing data from email campaigns, social media, search engine optimization, and website visits. With Tableau, eClerx’s analytics team can bring all of the data into one view—increasing conversion rates. Employees now create reports within a day—up to four days faster than before—and clients have fast access to insights. “Today I can do a lot more with the data,” says Sandeep Srivastava, Associate Principal, Centre of Excellence—Analytics & Insights at eClerx.
Tableau: What benefits has Tableau brought eClerx? Sandeep Srivastava, Associate Principal, Centre of Excellence—Analytics & Insights, eClerx: I think with Tableau, the one thing that has happened is it has made the whole analysis very easier and faster. Today I can do a lot more with the data, which I couldn't even think of in the past, or even I did not dare to do in the past. Tableau: Can you share a little bit about eClerx? Sandeep: We are a services organization, so there are two things that we do. One is more for the internal audience, internal users, and the other one is more for our clients. Internally, we have an enterprise setup where a lot of internal functions like HR, corporate finance, the things they use. Tableau: What challenges were you facing before Tableau? Sandeep: So when we adopted Tableau, the kind of challenges we were facing, firstly, because of the different reports being produced by different teams and all those numbers matching and tying up, we addressed that issue by having one centralized team working on Tableau and the data flow into Tableau and everyone getting the same copy through the enterprise setup. So that's how we got the unified view across the organization.