Healthcare payer strategies to attract new customers

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The Medicare Annual Election Period (AEP), which runs from October 15 to December 7 each year, presents a promising opportunity for healthcare payers, as it is anticipated to add over four million customers in the next four years.

In this webinar, learn how self-service visual analytics coupled with machine learning algorithms and publicly available data from the CMS, are helping healthcare payers forecast in-market performance within five business days from release of plans. These data-fueled insights empower analysts and decision makers to align their marketing strategy with the reality of the marketplace, and maximize potential revenue from these opportunities.

Attend this live webinar to understand:

  • The challenges and opportunities of the Medicare Annual Election Period (AEP) for healthcare payers
  • How publicly available data can be leveraged to devise competitive marketing strategies and products
  • Ways to enable flexible, data-influenced strategies to win in a competitive and rapidly changing market

About the speakers


Andy Dé

Senior Global Industry Director, Healthcare and Life Sciences, Tableau Software

Andy Dé is the senior global industry director for Healthcare and Life Sciences at Tableau Software. In this role, he leads the innovation, thought leadership, go-to-market, partner ecosystem and commercialization strategy, planning and execution for Tableau’s solutions targeted at healthcare providers, payers, pharmaceuticals, and medical devices. He has over 20 years of prior enterprise software innovation strategy, solutions portfolio management, and go-to-market strategy, planning and execution leadership experience at GE Healthcare, SAP Health-Sciences and i2.

Andy is passionate about healthcare innovation and authors the health sciences strategy blog and its companion Twitter feed (@HITstrategy) with a readership audience across 47 countries, which has been referenced by the Harvard Medical School, the Ohio State University (OSU), the Healthcare Information Management Systems Society (HIMSS), Partners Healthcare, and the Washington Post. He has been extensively quoted and published in leading Healthcare publications like Healthcare IT News, Health Data Management (HDM), Healthcare Informatics, Search Health IT, Fierce Healthcare, Modern Healthcare, Health Management Technology, and Hospitals and Healthcare Networks. Andy was recently recognized as ‘one of the Top 55 Healthcare IT experts and thought leaders on Twitter in 2016' by Health Data Management (HDM), and as one of the 2018 HIMSS Social Media Ambassadors by the Healthcare Information Management Systems Society (HiMSS). His professional profile can be accessed at www.andyde.com.


Arvind Nagpal

CEO and Founder, TEG Analytics

Arvind has over two decades of management experience in helping companies leverage data for competitive advantage. Arvind considers himself fortunate to have been part of three prominent waves that have paved the path for the Analytics industry: e-commerce that started the BIG data revolution, global delivery that provided access to global talent, and democratization of data that put the power of BIG data in the hands of business users.

Mr. Nagpal firmly believes speed provides an unfair advantage to leaders. All else being equal, the fastest company in any market will win. Arvind founded TEG Analytics to help companies bridge the gap between the speed of business and speed of insights. TEG enables organizations with its FutureWorks platform to generate actionable business insights at the intersection of business, math and technology

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