The Must Do's of Marketing Dashboards

Rachel Shaver, Marketing Manager

Dashboards are one of the most important and often overlooked tools for marketers today.

Modern marketers need to know how to measure and share performance outcomes of their programs in real-time—and what agile decision making, based on these outcomes, really entails. They'll need to blend data from multiple source channels and select the best metrics for their dashboards. Lastly, they need to visually showcase data for organizational alignment and client reporting. Not to mention having colorful, interactive and innovative marketing dashboards, just for that extra polish.

With this paper you'll learn all this and more, and be able to make the most of your marketing data.

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About the author


Rachel Shaver

Marketing Manager

Rachel is a Marketing Manager at Tableau and has a passion for visual storytelling. With a degree in Photojournalism from the University of North Carolina, and years of reporting for publications and copywriting for marketing teams in her back pocket, Rachel enjoys writing for Tableau's unique audiences.