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How Predictive Analytics Provides a Competitive Sales Advantage for Commercialization

In addition to the challenges of day-to-day business, sales teams in the Health and Life Sciences industry face the growing pressures of commercialization. While customers have limited ability to meet in person to learn about new medical devices, pharmaceuticals and results, sales teams are still responsible for educating providers with an increased volume of content and information. These unique obstacles make it difficult for sales teams to identify how they can optimize their sales strategy.

With the right solution, sales teams can access personalized data to increase their focus on the right people, at the right time, with the right content, to maximize sales. During this session, Acumen Solutions will highlight the importance of Artificial Intelligence (AI), and how it can be successfully embedded into selling motions to achieve greater outcomes.

Join us to explore:

  • AI and how it can be leveraged to drive more personalized recommendations to sales teams 
  • How to enhance focus and energy of sales teams on providers that have the largest upside potential, backed by informed data
  • Insights that can highlight which content and campaigns are most likely to resonate with the provider, and when they should be implemented

발표자 소개

Jim Herzog

Jim Herzog

Managing Director, Health & Life Sciences - Acumen Solutions

Jim Herzog is a Managing Director at Acumen Solutions and is responsible for creating and executing Acumen Solutions’ growth strategy in the Health and Life Sciences industry. Mr. Herzog is a proven, effective leader with 20+ years of experience helping organizations transform business processes, improve operations, and implement technology solutions. Mr. Herzog’s experience designing strategies, processes, and enabling technology spans the domains of customer service, marketing, operations, supply chain, and information technology organizations.

Dave Marko

Dave Marko

Managing Director, On-Demand Analytics - Acumen Solutions

Dave Marko is a Managing Director responsible for the On-Demand Analytics at Acumen Solutions. He has over 20 years of experience helping the world's leading organizations transform their data into actionable insights. Mr. Marko is a Subject Matter Expert in the areas of Business Intelligence, Artificial Intelligence, and Customer Experience Management.

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