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How a Retail Giant is Making Big Gains with Big Data Analytics

According to what you read, big data is everywhere. But actual facts about how businesses are leveraging big data to improve operations are few and far between. One of the most interesting examples of how big data analytics can improve business operations comes from the retail giant, Barnes & Noble.

By using SQL-MapReduce® processing, Barnes & Noble was able to easily and cost effectively:

  • Make massive amounts of data available to its audience
  • Reduce analysis time from weeks to hours
  • Monitor every product line in its 2,000+ stores in real-time

Watch this webinar to learn how your organization can get started leveraging big data analytics.

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How a Retail Giant is Making Big Gains with Big Data Analytics

スピーカーについて

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Marc Parrish

Vice President of Loyalty & Retention at Barnes & Noble

Marc oversees all aspects of Barnes & Noble Membership programs, manages various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow customers’ loyalty to the Barnes & Noble brands. Mr. Parrish is a 20-year veteran of e-commerce and has been on the cutting edge of e-marketing since its inception, building large, direct marketing-driven e-commerce sites and online communities, as well as executing multi-channel retailing strategies. Before joining Barnes & Noble, he held senior marketing and management roles at Jigsaw (acquired by Salesforce.com), Capcom Entertainment, where he helped launch the online entertainment business; Palm Inc., where he helped initiate the e-commerce business; and Egghead.com (acquired by Amazon). Mr. Parrish has an MBA from UCLA and an engineering degree from the University of Michigan, Ann Arbor.

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