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Hi Ellie,
Now you got my attention! I'm a Web Analytics expert, and Tableau lover, although I have never had the opportunity to use it for specific WA work.
I would be very interested in learning how Tableau does with GA API (you have access?). Also, have you tried with WebTrends or Omniture data?
I find what you're finding with Tableau compared with GA is quite interesting. Have you tried any other reports in GA?
Hello Jacques!
I'm planning to use GA for a lot of web analytics, though content is the first section that I dove into in depth. I have not yet used Webtrends or Omniture data, though that would be interesting.
GA reports are very hard to consume, and we have that data internally, so I started there. I'd like to move onto the API but have not yet- this was downloaded to Excel. Have you used it successfully?
@Jon: Yes, I think you're right about the web searches for baby names. Every new parent I know did some web searching when they were thinking of names.
Ellie
Jacques,
I've used Tableau with Omniture data. It's fast, and signifcantly more so than Omniture's own SiteCatalyst software. I competed in a web analytics competition and Tableau shaved around 20 hours off the average analysis time, as compared to the other contestants. Though Omniture's data is exhaustive, the visual analysis and ad hoc capabilities as well as the ability to compare two nominal variables are really poor. Tableau enabled me to do that in seconds. I took the Omniture data, exported it to a huge Excel file I created, and then performed the analysis.
Hi Ryan,
Very interesting! Did you have to export specific reports from Omniture, and then concatenate them, or could you export the entire report? How did you find working with Omniture's aggregation of data, which I guess would limit what dimensions you could compare and how.
Hi Jacques,
I did have to export the specific reports (instead of one comprehensive report) I wanted from SiteCatalyst to a really large Excel spreadsheet and then connect that to Tableau. I'm not sure if Tableau could be directly hooked up to Omniture site data, because Omniture may have some restrictions. Due to the nature of the competition I was unable to do that at least.
Obviously, if you have worked with SiteCatalyst before you know that there are limitations on the reports you can pull. However, pulling reports, aggregating into Excel and then analyzing using Tableau enabled me to look at comparisons and trends across categories that Omniture doesn't allow (at least not without doing extra work to create customized reports).
Hopefully, that addresses your questions. If not, please clarify and I will get back to you.
The Google Analytics pages are pretty cluttered, but my "important" data I download for offline analysis anyway. I use Excel, but I'm intrigued by Tableau's use of color to highlight the % leaving the site from the given page or section.
I'll bet the baby names got a lot of hits through the search engines by people expecting a child, not looking for infographics. When they got to your site, they found other interesting topics to hold their attention. Graphics, especially done well, attracts viewers.
Does anyone know if Tableau hooks into ODBC connections, specifically the ODBC drivers that come with WebTrends??
I have had a look but could not really see anything that says they can?
We have an Excel spreadsheet that does it, so I guess I could use that, but ideally I would like to cut out the middle man and just use Tableau to connect direct to Web Trends.
Hi Luke,
Tableau does not support generic ODBC connections, however you can use Access to set up a linked table that uses the ODBC connector for your database. Tableau can then connect to the Access database, allowing you to sidestep the process of creating an Excel file each time. Note however that this approach can have performance and functionality problems, and we recognize that it isn't the ideal solution. I believe this has been discussed in the forums, so if you have problems I suggest you read others' recommendations and post any questions you have there.
hi,
i want to impliment Tableau Software in my syte. but i am not aware about it,
can you please let me know how to implement it in a web site using asp.net along with vb.net, weather we have to use API for it , if yes from where we can find it.
thank you
dinesh chandra