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Do you think big data doesn’t apply to marketing? Wrong: it does. The good news is that it's not too daunting.

Why do Tableau and Salesforce go so well together? Salesforce is a great system for managing sales, marketing and service. At Tableau, we’re big Salesforce users. And all that sales, marketing and service activity in Salesforce generates a lot of data. That’s where Tableau comes in. Tableau can connect directly to Salesforce data and update it automatically on a schedule. Tableau Desktop lets you create sophisticated, interactive analyses with drag-and-drop ease. And you can embed those dashboards right back in Salesforce, to get data to people where they are doing their work.

Kids these days! From the young girl who shares scatterplots on YouTube to the 11-year-old who builds Story Points in his free time—future data rockstars prove that Tableau is an all-ages tool.

Healthcare leaders today know that data is vital to their daily operations. Learn how six organizations are innovating with numbers—and how they always keep sights on patient care.

See how various army organizations are using Tableau to see the big picture and how their efforts are contributing to mission readiness.

“Instead of explaining what we do and what we think is important if you do data visualization, I’ll just present the world for you.” Dr. Hans Rosling informs the gathered crowd at the closing keynote of Tableau Conference 2014.

Any concern John Medina’s keynote about business brains & sleep would draw yawns were put to rest. The University of Washington biologist’s presentation was split between two key points: The role of sleep on normal attention states and sleep’s relevance to the real world.

Reports were one-dimensional and came out monthly. Things changed 3 years ago when the pediatric hospital adopted Tableau as a platform for data driven development.

"Many talks like this are loosely veiled pitches for books the speaker wants to sell you. This is no exception," said Dr. Neil DeGrasse Tyson as he began a tour of a variety of scientific topics. Thousands watched his keynote at Tableau Conference 2014, laughing and nodding and finally standing to applaud.

See how Ian Pytlarz opened up Purdue University's data with Tableau, providing insights to an incoming provost.

With 50 million subscribers, Netflix is a major player among media and broadband companies. “We provide streaming services so people can watch whatever they want whenever they want” said Blake Irvine, a manager in the Data Science & Engineering group at Netflix. “Tableau has become a go-to tool for data visualization and storytelling for Netflix”, said Irvine.

EA's adoption of Tableau Server enterprise analytics paid off in better sales reporting, improved game site health monitoring, and a clearer understanding of beta games. “We wanted to build self-service rapid reporting analytics in an enterprise platform,” said Venkatesh Shivanna, Analytics Architect for EA. With more than 6,000 views per day, the Tableau Server eco-system was chosen for its ability to reliably keep up with the traffic from EA customers eager to get their game on.