5 Best Practices for Telling Great Stories

Authors
Elissa Fink, CMO (最高マーケティング責任者) - Tableau Software
Susan Moore, Author and Marketing Consultant

Learn the 5 best practices of how to use storytelling to gain your audience’s attention and commitment. Find out how to make your data presentations and reports more interesting, more dynamic and more effective. And see how easily and quickly you can build effective stories from the hidden marketing insights locked in your data.

If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this white paper will help! Based on one of the largest and most highly attended web seminars sponsored through the American Marketing Association, this white paper shares practical strategies for better storytelling and better communication.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller all through the power of visual analysis.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

About the authors

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Elissa Fink

CMO (最高マーケティング責任者) - Tableau Software

Elissa Fink は、Tableau Software の CMO (最高マーケティング責任者) を務めています。応用データ分析を通じて企業のマーケティングオペレーションをサポートしてきた 20 年以上の経験を持ち、マーケティング、ビジネス戦略、製品管理、製品開発の各分野でマネジメント職を歴任してきました。

Tableau 入社以前は、マーケティング情報を専門に扱う IXI Corporation 社でマーケティング担当 EVP を務め、Tele Atlas 社、TopTier Software 社、Claritas, Inc. 社では管理職を歴任してきました。また、Wall Street Journal への広告販売にも従事しました。サンタクララ大学で学士号を取得後、南カリフォルニア大学でマーケティングと意思決定システムの MBA を取得しました。

Susan Moore

Author and Marketing Consultant