ZIGBANG expanded its B2B business by developing “ZIGBANG RED” service, a Tableau embedded real estate statistics solution
Tested “ZIGBANG RED (Real Estate Data)”, a real estate statistics solution, in just a few months and released beta services using Tableau
Contributed to the increase of the customer base by developing “ZIGBANG RED”, a highly trusted real estate statistics solution based on Tableau
Reinforced its position as a real estate innovation company by advancing “ZIGBANG RED” services using Tableau
ZIGBANG is a real estate information platform company that transparently discloses data on real estate markets and properties for sale across the country, under the vision for improvement of residential environment. With its platform, ZIGBANG makes it easier for consumers and enterprises to understand the trends of the real estate market and find the real estate they want. ZIGBANG is also operating a beta version of “ZIGBANG RED (Real Estate Data)” web service that provides visualized reports that show statistical data of the real estate market so that customers can understand it at one glance.
ZIGBANG monetized real estate data in full scale and shortened time to a new market called “real estate data market”, by developing embedded analytics services. To develop the service, ZIGBANG integrated the interactive analysis dashboard screen of Tableau with their RED web service portal. ZIGBANG is improving customer value by integrating various data including public data in the real estate market and its users’ transaction data, and by quickly creating customized dashboards for each customer, using Tableau. Also, ZIGBANG is improving its brand value by enabling customers in industries such as construction and finance to increase their business profitability, using various data such as real estate transactions and subscription, buildings and land, targeted consumer, etc. on the intuitive Tableau dashboard.
The company's internal satisfaction is high in that it has developed a higher quality service with only its own field resources without external development personnel by combining Tableau's fast analysis speed with various calculation and visualization functions. In particular, the business planner who knows the Zigbang business best can easily develop the dashboard, reducing the time spent communicating with developers and increasing work efficiency.
Tested “ZIGBANG RED”, a real estate statistics solution, in just a few months and released beta services using Tableau
The domestic real estate market generates a large amount of data including false items for sales and exaggerated advertisement. Enterprises like construction companies and financial companies, and individual consumers have difficulty in quickly gaining necessary insights into the real estate market.
ZIGBANG has newly developed a beta version of “ZIGBANG RED service” that provides in-depth statistical analysis information about real estate market trends to the existing customers of their platform, and corporate customers in the construction and financial industry.
ZIGBANG RED web service enables B2B corporate users in construction and financial companies to better understand the real estate market from various perspectives, using the real estate transaction and subscription data of the government, building and land data, and ZIGBANG platform users’ data.
“ZIGBANG RED service users such as construction and financial companies are understanding real estate trends intuitively using the real estate statistical information that is visualized on Tableau’s various graphs and maps. In addition, customers can download necessary data by customizing and applying Tableau’s various filtering options on the ZIGBANG RED web portal,” said Choi Seong-heon, manager of ZIGBANG Big Data Lab.
When starting a new service development project for ZIGBANG, a real estate information platform, all service planners, designers, and developers usually participate in the project. In addition, a lot of time is allocated for repeating the process that the plans devised by planners are implemented by specialized developers, and results are modified again by the request of the planners again
However, when developing ZIGBANG RED web services, service planners could immediately implement their ideas about statistical services without the help of IT developers, using Tableau that supports easy data integration and dashboard development based on drag and drop. Only two planners in work-site operations who had previous knowledge of real estate trends and ZIGBANG platform services could review the availability of pre-release ZIGBANG RED web services and launch a beta service in just a few months.
Tableau also enabled the platform to implement a seamless user experience from login to data service usage in the ZIGBANG RED website. ZIGBANG RED service subscribers can use all the Tableau embedded dashboards and filtering functions after logging into the ZIGBANG RED website.
“The company is quite satisfied in that core services were developed with our own resources without the support of external developers, by combining Tableau's fast analysis speed with various calculation and visualization functions. In particular, planners in the work-site operations who knows real estate market analysis data well are able to develop the dashboard easily, which reduced the time for communication with developers and improved business efficiency,” said Han A-reum, manager of ZIGBANG Big Data Lab.
Tableau enables us to develop visual content within a very short period of time, such as the “storyboard” that integrates almost every kind of data in the real estate market, in addition to various graphs and maps. Another big advantage is that employees who have specialty in the real estate field, can understand the data analysis, implementation, and visualization method intuitively using various Tableau templates
Contributed to the increase of the customer base by developing “ZIGBANG RED”, a highly trusted real estate statistics solution based on Tableau
Those who are working in the construction and finance industry are the main customer base of the ZIGBANG RED service. Those customers are analyzing the real estate market more efficiently using the Tableau dashboard embedded in the dedicated ZIGBANG RED web portal. They can understand major necessary statistics at a glance from their business viewpoints and gain insights by directly downloading data.
Using the Tableau-based ZIGBANG RED embedded analytics service, construction company customers can price the properties for sale of their new apartment sales business and use the data needed for customer marketing. Financial company customers use data to analyze the outlook of the real estate market and the competitiveness of land when they screen PF loan requests. The finance company customers can also obtain various data needed for managing their clients’ real estate assets.
Customers gain insights that can lead to business performance improvements, such as “properties for sales that are in high demand in a specific area” and “market price and trend by property for sale”, by using the supply related data of the real estate market most frequently. ZIGBANG RED service users also gain precious marketing insights such as the demographic characteristics of the target customer group, using the data of ZIGBANG users who are the consumers of the real estate market.
As customers are highly satisfied with the dashboard and statistical data retrieved by Tableau’s various analysis field options, the brand value of ZIGBANG as a specialized real estate company is widely recognized. Currently, about 190 users joined the ZIGBANG RED beta service.
ZIGBANG aims to expand ZIGBANG RED services to more customers including top 10 major construction companies and PF individual customers in the financial sector, based on the high value of data created through Tableau and the increasing demand of the industry for using real estate market analysis information.
Tableau plays a pivotal role in increasing the customer base of ZIGBANG RED services by analyzing and visualizing more diverse types of real estate market data. “ZIGBANG will analyze data on the urban environment, amenities, and social infrastructure around properties for sale, and presenting the result on the dashboard to supplement and expand our RED services, using Tableau. By doing so, we will attract new customers ― central government and local governments, which perform city planning based on cutting-edge technologies such as cloud, IoT, and AI, and real estate companies that need customized location analysis.” said Choi Seong-heon, manager of ZIGBANG Big Data Lab.
Reinforced its position as a real estate innovation company by advancing “ZIGBANG RED” services using Tableau
ZIGBANG is reinforcing its differentiated service for providing real estate information by integrating and combining high-value data from a customer's perspective using Tableau. Tableau enables users to collect, integrate, and refine data from numerous channels inside and outside the company easily using a convenient UI environment and drag and drop function.
Tableau’s easy-to-use data integration, calculation, graphing, and charting features reduce the time to implement data on the dashboard. Making the most of these advantages, ZIGBANG plans to provide data on the house purchase capability of each household and the house supply status inside the areas subject to approval for housing business, by integrating external data in the Tableau environment. ZIGBANG also plans to supply the results of analyzing ZIGBANG users’ behavior patterns and their demand for real estate as core contents.
“We will analyze the user traffic and real estate consumer information of our real estate platform using Tableau, and develop useful real estate statistics services and then, integrate them into ZIGBANG RED solutions. It will contribute to the realization of our vision of resolving information asymmetry and inequality in the real estate market,” said Han A-reum, manager of ZIGBANG Big Data Lab.
Choi Seong-heon, manager of ZIGBANG, said, “Tableau enables us to develop visual content within a very short period of time, such as the “storyboard” that integrates almost every kind of data in the real estate market, in addition to various graphs and maps. Another big advantage is that employees who have specialty in the real estate field, can understand the data analysis, implementation, and visualization method intuitively using various Tableau templates.”
Also, Choi Seong-heon, manager of ZIGBANG, explained, “ZIGBANG RED service, a real estate statistics solution for corporate customers developed by embedding Tableau, sets the good case for discovering new corporate customer in that it expands ZIGBANG business centered on individual consumers to the B2B area. Since the entry barrier to Tableau use is low, we could develop ZIGBANG RED with minimal resources from employees. We have further established our position in the industry as a company specialized in real estate by supporting easy real estate market analysis using intuitive visualized dashboards.”
ZIGBANG RED service, a real estate statistics solution for corporate customers developed by embedding Tableau, sets the good case for discovering new corporate customer in that it expands ZIGBANG business centered on individual consumers to the B2B area. Since the entry barrier to Tableau use is low, we could develop ZIGBANG RED with minimal resources from employees. We have further established our position in the industry as a company specialized in real estate by supporting easy real estate market analysis using intuitive visualized dashboards.