Tested “ZIGBANG RED”, a real estate statistics solution, in just a few months and released beta services using Tableau
The domestic real estate market generates a large amount of data including false items for sales and exaggerated advertisement. Enterprises like construction companies and financial companies, and individual consumers have difficulty in quickly gaining necessary insights into the real estate market.
ZIGBANG has newly developed a beta version of “ZIGBANG RED service” that provides in-depth statistical analysis information about real estate market trends to the existing customers of their platform, and corporate customers in the construction and financial industry.
ZIGBANG RED web service enables B2B corporate users in construction and financial companies to better understand the real estate market from various perspectives, using the real estate transaction and subscription data of the government, building and land data, and ZIGBANG platform users’ data.
“ZIGBANG RED service users such as construction and financial companies are understanding real estate trends intuitively using the real estate statistical information that is visualized on Tableau’s various graphs and maps. In addition, customers can download necessary data by customizing and applying Tableau’s various filtering options on the ZIGBANG RED web portal,” said Choi Seong-heon, manager of ZIGBANG Big Data Lab.
When starting a new service development project for ZIGBANG, a real estate information platform, all service planners, designers, and developers usually participate in the project. In addition, a lot of time is allocated for repeating the process that the plans devised by planners are implemented by specialized developers, and results are modified again by the request of the planners again
However, when developing ZIGBANG RED web services, service planners could immediately implement their ideas about statistical services without the help of IT developers, using Tableau that supports easy data integration and dashboard development based on drag and drop. Only two planners in work-site operations who had previous knowledge of real estate trends and ZIGBANG platform services could review the availability of pre-release ZIGBANG RED web services and launch a beta service in just a few months.
Tableau also enabled the platform to implement a seamless user experience from login to data service usage in the ZIGBANG RED website. ZIGBANG RED service subscribers can use all the Tableau embedded dashboards and filtering functions after logging into the ZIGBANG RED website.
“The company is quite satisfied in that core services were developed with our own resources without the support of external developers, by combining Tableau's fast analysis speed with various calculation and visualization functions. In particular, planners in the work-site operations who knows real estate market analysis data well are able to develop the dashboard easily, which reduced the time for communication with developers and improved business efficiency,” said Han A-reum, manager of ZIGBANG Big Data Lab.