Webinar on-demand

How to build, run, and expand your Data Culture

The COVID-19 pandemic has showed that fast, strategic use of data is critical to an organization’s success — and often survival. Despite the trillions of dollars invested in data and analytics in recent years, leaders are still failing to create a data-driven culture. Getting the most from your organization’s data requires more than just technology, it requires a commitment to promoting data-driven decision making at every level of an organization. 

Tableau has developed the Data Culture Playbook to guide executives and data leaders in how to mature data usage across the organization in a way that ensures value is being created where and when it is needed most.  The playbook lays out a phased approached to build, run, and expand your Data Culture. 

Join Tableau's Sr. Evangelist Ashley Howard Neville and Comcast Cable's Sr. Director of Compensation, Strategy & Insights Dr. Yasmine Ndassa for this 60-minute webinar to explore key areas of the Playbook, including:

  • What is Data Culture and why is it important?
  • How to advance getting value from your organizations use of data with a phased approach
  • Success stories from customers who have successfully fostered a Data Culture

Read the Tableau Data Culture Playbook >

Download the slide deck >


About the speakers

Yasmine Ndassa headshot

Yasmine Ndassa, Ph.D.

Senior Director, Compensation, Strategy & Insights (CSI), Comcast Cable

Yasmine Ndassa is Senior Director on the Compensation, Strategy and Insights team in the Xfinity Consumer Services (XCS) Sales organization at Comcast. The CSI team focuses on fostering an insights-driven sales culture that maximizes performance and drives a best in class customer and employee experience. Dr. Ndassa leads the Insight Enablement function within CSI, with a portfolio that includes strategic & innovative analytics tools, data management & analytics training. She also has responsibilities for cross-channel analytics, providing insights on blue chips initiatives from sales incentive ROI to frontline tools support platform redesign. In this role, she conducts strategic quantitative analyses aligned with sales channel priorities and provide insights that drive sales performance and measure impact of the National Sales Organization’s investment in people, tools and programs to drive sales excellence.

Originally from Cameroon, Africa, Dr. Ndassa has lived on three continents and is fluent in Spanish and French. In her spare time, she enjoys spending time with her family, mentoring, reading, decorating, salsa dancing and learning about the common bond between people and cultures. Dr. Ndassa is an Adjunct Professor at Drexel University LeBow School of Business and serves on the LeBow Business Analytics Advisory Council.


Ashley Howard Neville

Senior Evangelist, Tableau

As a business-minded technologist and evangelist of self-service data, Ashley brings over a decade of experience leading cross-functional efforts to grow adoption of analytics platforms at Fortune 500 companies. She is a data and analytics thought leader who enjoys learning and sharing insights on how to transform large, global companies to successfully leverage data platform investments and develop programmatic support to build successful cultures of self-service analytics.

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