The Rocher Group is a French family-owned group founded in 1959 by Yves Rocher; it operates in around 100 countries. The Yves Rocher cosmetics brand currently has 30 million customers and 3,000 stores worldwide.
Yves Rocher markets its products through four distribution networks: Retail and Business Development, mail order, e-commerce, and direct sales. Customer data are of strategic importance in managing the business. Since the beginning, the Brand has been a pioneer in customer relations, in terms of both its many sales outlets and its mail order sales.
Emilie Latimier, Global Business Analyst Manager at Yves Rocher, tells us more about how Yves Rocher has capitalized on Tableau to innovate, from optimizing cross-functional team collaboration to improving its sales teams’ performance.