Tableau: How do you use Tableau on an everyday basis? Björn Leffler: At the moment, we have 100 to 120 users. Tableau is used for cost service center reporting. We also drill down into our digital marketing efforts. We are looking at our advertising formats, which ones are most profitable, which ones aren’t, and what products are the most popular with our customers. For that, we are using Tableau in combination with Alteryx.
And finally, we use Tableau for traditional revenue controlling, analyzing our sales regions and marketing sectors. Our data sources are an SAP SD system, SAP R3 and Smart Ad Server, which controls our campaigns. Especially in Yield Management we use Alteryx to get our data from the Smart Ad Server and SAP SD into Tableau. Tableau: How satisfied are your users? Björn Leffler: Our users are very satisfied with Tableau. As soon as they see how easy it is, how good it looks and what you can do with mouse overs and filtering, people are blown away. So yeah, they are very happy and we are getting really positive feedback from the departments. Tableau: What benefits has the Tableau + Alteryx solution brought to your organization? Björn Leffler: Now we are using modern technology that is developed dynamically. And of course we are saving a lot of time.
We’ve set up service cost center reporting with Tableau. That used to take two days, now we are doing it in 30 to 60 minutes. That is an enormous amount of time saved. And that’s actually our goal: to automate processes and not send out reports, but give our users access to data that is currently coming to their inbox as a report on a weekly basis. We want them to be able to access current data every day. What we pull from the systems is business data and financial data. And we always have planning and forecasting data which is only available in Excel. With Tableau we can just add these and have access to everything in one interface. That is the big advantage of Tableau.