Establishing and nurturing a data culture can be challenging for any business. For Atlanta, Georgia-based children's apparel giant Carter's Inc., which ships around 700 million units per year and employs more than 20,000 people, the challenge was especially steep. Gaining insights to enable meaningful retail analytics across such a large organization means wrangling huge amounts of data so that insights are timely, usable, and fresh.
“The data we manage is a pretty large volume, around 50 terabytes,” said Matt Kott, Carter’s Vice President of Global Data & Analytics. “Much of that is point of sale or digital purchases by our customers, containing a lot of detail around cart, product size and SKUs, payment types, loyalty, available inventory, and so on. We also engage with all of the functional areas—18 teams overall—to help them build their processes in a more digital and automated way for daily operations and insights.”
In 2019, after running a legacy retail analytics platform for 10 years on Netzetta MicroStrategy, Carter’s chose to migrate to Tableau Server running on Amazon Web Services (AWS). Along the way, the company also selected Commerce Cloud from Salesforce as its retail CRM. The powerful new grouping of technologies set the company up for growth and success by connecting vast data stores to state-of-the-art analytics and visualization.
This rapid migration at Carter’s set the course for new levels of data literacy and digital transformation everywhere in the business, from sales and marketing to customer service and fulfillment. Executives and other strategists within the company now have ready access to insights that help drive efficiency and increased revenues. But in the midst of all this change, how does such a large, fast-moving company help all of its people keep pace with the technological leaps, so they can leverage new methods and do their jobs even better while supporting the company’s overall success?