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The Data Culture Series

Episode Two: Building strong stakeholder relationships in a Data Culture

Growing a Data Culture doesn't happen all at once - it takes incremental wins and collaboration across an entire organization. In the second episode of the Data Culture Series, we'll explore change management and adoption strategies for scalable data and analytics programs. Senior Manager, Courtney Smith and Global Head of Data & Analytics, Nate Mayfield from Illumina's analytics team discuss the importance of building foundational data projects in partnership with IT, the business and best practices for nurturing these relationships. They also discuss their success with Tableau Blueprint to set a foundation for agility, governance and community.

We'll discuss how this approach set Illumina's analytics team up for success, with benefits like:

  • Increased collaboration across organizational functions
  • Alignment between analytics goals and business goals
  • Identification of quick wins and long-term, high-value projects
About the Speakers

Your Host

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Natalie Bush, Tableau
Natalie Bush is the VP of Americas Marketing at Tableau. In this role, she is responsible for successfully leading the company’s global field marketing organization, leveraging her technology expertise, and strategic marketing skills to build and manage a team that supports the growth objectives of Tableau’s field teams. The global field teams drive regional strategy and execution of global marketing campaigns, to elevate the brand and foster data culture.
With over 20 years of experience working as a collaborative and innovative marketing strategist, she has a track record of assessing market needs and providing strategic leadership for global brands to develop and deliver business value through leading edge offerings. Prior to joining Tableau, she experienced the power of influential product marketing and digital marketing strategies first hand in various roles across Broadridge, Harte Hanks, Equifax and Nielsen. After studying Spanish and American History in her undergraduate studies, Natalie completed a Masters of Arts degree from Georgetown University.


Your Speakers

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Nate Mayfield, Illumina
Nate Mayfield is the Global Head of Commercial Data and Analytics at Illumina. He is responsible for building commercial data and analytics capabilities as a key driver of commercial success, customer impact, and a lever of competitive advantage. Previously, Nate served as the Lead of Commercial Operations, Strategy, and Inside Sales for Illumina business in Europe, the Middle East and Africa (EMEA). Prior to Illumina, Nate spent 10 years in the tech industry at Cisco Systems and served for 5 years in the US Military. He has a BS in economics from the United States Military Academy and an MBA from Columbia Business School and London Business School (Global Executive MBA program).


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Courtney Smith, Illumina
Courtney has spent her career working in the data analytics space. After working as a consultant for most of her career, she has recently been working at Illumina where she drives analytics strategy specially for our Tableau developers and business analysts. She is passionate about promoting data culture and using effective design to get people excited about data.

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