IDC Analyst Brief - Bringing Data Science to Business user

Why Data Science Should be Democratized

In today's volatile, fast-changing business environment, it is critical that companies have the best possible analytical capabilities across all lines of business. Organizations need to predict customer demand across rapidly changing channels, ensure they can satisfy those requirements as supply chains and staffing levels fluctuate wildly, and guide business planning decisions based on well-understood, solid evidence. Analytics is vital for managing risk and maximizing opportunities.

Salespeople want to access customer data to understand needs and wants, with guidance on what to recommend as the next best product. Sales leaders need predictive data to help them assign quotas for sales teams. Customer service representations want access to customer satisfaction, call logs, and priorities. Marketing wants data for lead sourcing. Operations need data to reduce supply chain risk and improve distribution.