Building a data-driven business
Creating a data-driven culture is the key to encourage people to ask questions out of their data. Tableau played an important role in iflix’s culture by unearthing meaningful data points and insights, which helped more business users see the value of data and ask for more.
A key factor enabling this cultural change is Tableau’s ease of use from a user experience standpoint, shares Bruno. Even people who are not fully trained can easily pick it up with the abundance of material shared by the Tableau community online.
“I think the value we can get out of data is something exponential,” he adds. “One data set gives you 1 to 10 insights. However, when you start combining those data sets you get hundreds or maybe thousands of insights.”
“This allows you to drive your business in different manners, and in our case, having access to data enables way more decision-making and key strategy change.”