Accountability has never been a problem for database marketers. We’ve long been measuring response, tracking our website stats, and analyzing ROI. Yet, getting colleagues and management to understand our metrics – well, that’s a whole different challenge. This free whitepaper will show you the 5 best practices in creating effective and useful dashboards to:
- Give your campaigns the visibility they deserve
- Help people -- and especially management -- see what and why your campaigns deliver
- Deliver on-going dashboards without creating the usual IT and reporting burdens
Register today to learn how to start creating effective campaign dashboards
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