COFCO Coca-Cola Beverage Co., Ltd. (hereinafter referred to as COFCO Coca-Cola), a dedicated beverage company of COFCO Group, is the only Coca-Cola bottling group controlled by Chinese investors in China. The company is a joint venture established by two Fortune 500 companies, COFCO and Coca-Cola. It is among the top five global bottling partners of Coca-Cola and among the top ten global bottling groups. The company currently has 19 bottling plants operating in 19 provinces and cities across the country, which provide consumers with 20 brands of products covering 10 categories, including soda, juice, water, milk beverages, etc.
To address the vast amounts of data brought in by high sales from multiple channels and wide markets, COFCO Coca-Cola introduced and deployed Tableau to build a unified big data platform within the company to help employees use data more efficiently and make the most of data with the power of analysis.
Tableau improves the data application model by building a data platform and enabling internal and external interactions
"According to Jin Xiaojun, General Manager of Information at COFCO Coca-Cola, ""We receive more than 100,000 orders every day.
This generates a huge amount of data."" As a company dealing in a full range of beverages with sales channels all over the country, COFCO Coca-Cola has to deal with a huge amount of data from different internal and external platforms every day. COFCO Coca-Cola then realized that they needed to build a powerful data platform to quickly integrate big data so that each department could quickly obtain the data they need, analyze data and make decisions based on the results from the analysis."
After evaluating a number of major BI platforms through months of market research, COFCO Coca-Cola found that Tableau's data processing capabilities and strong compatibility highly aligned with the company's expectations for a big data platform. After building a big data platform with Tableau, COFCO Coca-Cola achieved data integration with SALIENT, MARGIN MINDER, SAP ERP, CRM, ODS and other systems. They could carry out data analysis and sharing of the full chain of procurement, production, logistics and sales, as well as the transformation from point analysis to area analysis.
In addition to powerful dynamic interaction and data analysis capabilities, Tableau provides easy operation that allows the employees at COFCO Coca-Cola to get started with Tableau quickly and improve their productivity when working with data during their daily work. Mr. Jin Xiaojun said: "Tableau really helps us a lot. After experiencing the benefits of Tableau, the company will continue to further develop our big data business on the Tableau platform.