For now, Tableau connects directly to an organized file store in Punchh’s data lake using AWS Athena. Tableau additionally connects to Snowflake and Databricks. This enables dashboards to be created and refreshed with the latest data from across the business, including POS, email, mobile, and SMS. It also means there's just one source of truth so that everyone can collaborate around the same data.
For example, each team has a dashboard to monitor their own KPIs and KPIs shared across the business. They can also come together to explore the data, whether to uncover new insights or make predictions.
Heng said that adoption had been easy because of employees' demand for data and because Tableau was intuitive to use.
"We no longer have different versions of spreadsheets flying around. Every single employee is using Tableau as their source of truth," said Heng.