This supplies the company with comprehensive data regarding supply and demand. mobile.de offers this data to car dealers and manufacturers, helping them to leverage their own pricing and to create additional demand.
The new, Tableau software-based "Automotive Intelligence Platform", created in collaboration with consulting partner M2. technology & project consulting GmbH, offers the following advantages:
- Interactive reporting
- Scalable and customer focused analyses
Manual Labor with Extensive Correction Loops
Until recently mobil.de analyzed requests manually using Excel lists. This meant considerable effort, given the website has approximately 7 million visitors per month and the yearly transaction volume is in the double digit billions. In the past this resulted in 0.5 to 5 workdays of effort, depending on the task at hand. Now even short term and detailed analysis requests can be answered flexibly, without time-consuming feedback loops.