CyberAgent is a leading internet business with subsidiaries in areas like advertising, community, and gaming. CyberAgent is also the parent company of Ameba, a popular Japanese social networking and blogging site.
Before Tableau, CyberAgent used different analytics tools and infrastructures for each of their products. Creating reports required scripting SQL queries, which slowed down production time and delayed insights.
Since adopting Tableau, the CyberAgent team doesn't have to rely on coding to deliver reports. With Tableau, CyberAgent can:
- Directly connect to data sources like Amazon Redshift and Google BiqQuery
- Achieve work in days that used to take weeks or months
- Easily detect error values and distribution KPIs
- Make more data-driven decisions instead of relying on intuition
Tableau: How has Tableau changed things?
Ken Takao, Infrastructure Manager, Technology Strategy Department: Since Tableau was introduced to us, we have been gaining a data-driven mindset. Before, we would depend on our experiences and intuitions a lot in many aspects such as ad distribution, logistics, or how to increase our sales.
Tableau: Tell us more about CyberAgent.
Mr. Takao: We have been conducting our business to become a company representing the 21st century in the internet industry. There are four business departments in our company: advertisements, community, gaming, and Ameba.
Tableau: What does your job involve?
Mr. Takao: Our department is called AdTech Headquarters and we are in charge of advertisements. We have more than 20 products in our AdTech Studio and we use Tableau to analyze those products.
Tableau: How has Tableau impacted you personally?
Mr. Takao: As I have used Tableau, I have gained an ability to think with data in mind. It used to take too much time to see a huge amount of data in a report. But Tableau now helps us with reporting because dashboards can be created quickly.