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Retail Experts Guide to Navigating the Holiday Shopping Season for Consumers

The retail landscape is changing rapidly. Black Friday and Cyber Monday were once the best two shopping days of the year. But with the advent of digital shopping and mobile commerce and the 2020 global pandemic, the holiday shopping season has changed dramatically.

In this session, we will talk with Salesforce’s retail experts on their best tricks for scoring the best deals this upcoming holiday season. We will also explore how our retail team uses Tableau to analyze the online shopping behavior of over a billion global shoppers during Cyber Week. From data prep, discovery, analysis, and visualization, our teams rely on Tableau to bring actionable insights in real-time to brands and retailers in the most crucial moments throughout the holiday season.

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